Exploring the Rise of NIL in College Football: Impact on Athletes and the Game
The rise of Name, Image, and Likeness (NIL) rights in college football has transformed the landscape for athletes and the sport itself. Athletes can now capitalize on their personal brand, leading to increased financial opportunities and incentives for performance. This shift has sparked debates over fairness, recruitment, and the traditional amateur status of college sports. As athletes navigate this new environment, the implications for team dynamics, competitiveness, and fan engagement continue to evolve, reshaping the future of college football.