Exploring the Impact of Twitter on the National Football League: Trends and Insights
This study investigates the influence of Twitter on the National Football League (NFL), analyzing trends and insights related to fan engagement, player interactions, and marketing strategies. By examining Twitter’s role in shaping public perception and enhancing communication between fans and teams, the research highlights how social media has transformed the NFL landscape. Key findings reveal increased real-time engagement during games, the rise of player branding, and the platform’s effect on media coverage, ultimately demonstrating Twitter’s significant impact on the evolving dynamics of the league.